![]() ![]() The 200 million users who are Amazon Prime members are not only the corporation’s most valuable customers but also their richest source of user data. Continuous analysis of customer data determines, among other things, prices, suggested purchases and what profitable own-label products Amazon chooses to produce. ![]() F rom selling books out of Jeff Bezos’s garage to a global conglomerate with a yearly revenue topping $400bn (£290bn), much of the monstrous growth of Amazon has been fuelled by its customers’ data.
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